The X

What does the “X” stand for? The beauty of X is that it means so many things: crossroads, the marked spot, a completed task. The X is the active variable in our equation. A representation of the different types of clients and groups we serve; a symbol of our commitment to experiment; a metaphor for the value located in our work. We use the X to give ourselves the permission—and remind ourselves of the obligation—to try new things and solve problems in new ways.